We are an independent dispensing optician on the High Street in Leominster. For years we have made up prescription glasses for other opticians, so we buy lenses at the trade price and pass it on. Bring your prescription, or a frame you already love, and we will fit it on our own bench. Single vision from 20 pounds, varifocals from 65, reglazes while you wait with no fee.
Hundreds of frames for ladies, gents and children, from plain unbranded to Radley, Tommy Hilfiger, Fila, Fendi, O’Neill and Superdry, all priced well below the high street. Bring your prescription and walk out with a finished pair. Single vision from 20 pounds, bifocals from 45, varifocals from 65.
Fond of a frame you already own? We fit new lenses into it. There is no reglaze fee, so you pay for the lenses and nothing else, and most reglazes are done in-house in about ten minutes while you wait. No need to throw away a frame just because the prescription changed.
Thinner high-index lenses, anti-glare coatings and lenses that react with the sun, explained plainly so you only pay for what helps. Premium varifocals from Hoya, Essilor Varilux and Rodenstock; everyday lenses from a UK maker we have worked with for fifteen years.
A five-step tidy-up for a frame worth keeping: we check its condition, clean it in the ultrasonic bath, re-polish it, fit fresh nose pads and re-align it on the bench. A small charge, and a frame that feels new again.
No supermarket-style selling, no add-ons pushed at the counter. These are starting prices for a complete pair, frame and lenses, with hundreds of frames in the range. Bring your own frame and you pay for the lenses only.
Designer frames from Radley, Tommy Hilfiger, Fila, Fendi, O’Neill and Superdry are stocked well below the usual high-street price. Thinner lenses, anti-glare and reactions are extra, and we tell you what each one is for before you decide.
It is not a sale, and nothing is cut from the quality. It is how the shop is built. We explain it plainly because the chains rarely do.
“We have spent years making glasses for other opticians. The Vision Factory is the same glasses, sold straight to you.” Neil, founder, twenty-five years in the optical trade
Neil spent more than twenty-five years in the optical industry, designing frames and managing the making of spectacles for opticians up and down the country. In 2017 he opened The Vision Factory in Worcester with Bimal, an optometrist, on a simple idea: sell the trade’s own glasses straight to the public.
In August 2022 the Leominster shop opened at 5 High Street, on the Buttercross where Broad Street, Drapers’ Lane and Church Street meet, and closer to Neil’s home town of Bromyard. It is a small shop in a town known for its timber-framed buildings, and that suits us, the lower the overhead, the lower the price.
A prescription changes, a frame does not have to. Bring in a frame you already own and we fit fresh lenses to it. There is no reglaze fee, so the lens price we quote is the price you pay, and most reglazes are glazed in-house in about ten minutes while you wait.
Frame seen better days? Our five-step refurbishment checks, ultrasonic-cleans, re-polishes, re-pads and re-aligns it for a small charge.
Send a short note for an indication by email, or just call in. The Vision Factory is a dispensing optician, so bring a current prescription, or the frame you would like reglazed, and we will sort it at the counter on the Buttercross.
5 High Street
Leominster
Herefordshire HR6 8LZ
Phone · 07555 549368
Email · info@thevisionfactory.co.uk
Getting here · on the Buttercross, where High Street meets Broad Street and Drapers’ Lane
A dispensing optician, not a test room. Bring a current prescription for new glasses, or bring a frame you own for a reglaze while you wait.
No, we are a dispensing optician, which means we make and fit glasses rather than test sight. Bring a current prescription from your eye test, less than two years old as a rule, and we will sort the rest.
Yes. We fit new lenses into a frame you already own and there is no reglaze fee, so you pay for the lenses only. Most reglazes are glazed in-house in about ten minutes while you wait.
We make up glasses for other opticians, so we buy at wholesale-lab prices. We do not test eyes, we glaze in-house, and we keep a small high-street shop. Four reasons the same lenses cost less here, with no selling gimmicks.
Yes. Varifocals from Hoya, Essilor Varilux and Rodenstock, thinner high-index lenses, anti-glare coatings and photochromic lenses that react with the sun. We explain what each one is for so you pay only for what helps.
Hundreds of frames, from plain unbranded right up to Radley, Tommy Hilfiger, Fila, Fendi, O’Neill and Superdry, all well below the usual high-street price. Children’s frames too.